The Hoverboard Lexus Built
Well, is it possible? It’s 2015 right, I mean, we should be hoverboarding by now for sure. That’s what they told us back in 1989 during Back to the Future. It’s the future and 2015. We definitely have the technology to build it.
That’s exactly what Lexus did as part of its “Amazing in Motion” campaign. It hired an outside contractor to build the board, and it actually works. However, only in a controlled setting. The particular hoverboard we see in the video is generating magnetic levitation combining the effects of liquid nitrogen-cooled superconductors and permanent magnets. Regardless, I’m impressed.
“At Lexus, we constantly challenge ourselves and our partners to push the boundaries of what is possible,” said Mark Templin, executive vice president of Lexus International, in a statement. “That determination, combined with our passion and expertise for design and innovation, is what led us to take on the Hoverboard project. It’s the perfect example of the amazing things that can be achieved when you combine technology, design and imagination.”
Lexus is not alone, more companies join in the future.
Lexus is not alone in its Back to the Future 2 nod. Later this year Nike plans to release power shoe laces, similar to those that Marty McFly puts on in the film. Well, we’ll see about that, I’m sure laces are more doable than a hoverboard.
Well now we just wait, we still do have a little over 6 months left before 2015 is over. My guess is that Nike will deliver with the laces. I’m not positive on the hoverboard.
What do you think, are power laces the next thing of the future, or is a hoverboard?